You probably are wondering why or what this is. Search Engine Optimization is the method of optimizing your web page or site so that when you submit it to a Search Engine for indexing, the "spider" or "robot" that crawls your page can read it and determine what it is about and the content with in it. Search Engine Optimization also deals with how to make your page rank higher in searches so as to be at the top of search results when someone types in keywords and phrases associated with your page.

There are several theory's about S.E.O along with several techniques people employ. The major search engines all have guidelines they have posted and tools to help you optimize your page for their indexing methods. It is a good idea to read these so that you have a good understanding about how they work.

Another important thing that you must remember is that you should make your page for your users not the search engines as most of them have policies that your site can be removed from the index for such practices.

Deciding where to start can be a little confusing and is to some extent a matter of preference. It is always a good idea to do most optimization before you submit your site so that you will have less to do after your site is indexed. It will be a never ending process as other people will be trying to do the same to their site as well.

Here are some important things to remember and to keep in mind when doing S.E.O.

• Always fill your "alt" attributes for images.
• Every page deserves and needs a title.
• Keywords are important but don't over do it.
• Site Maps are a guide to a spider.
• robot.txt files help to protect what you don't want indexed.
• Update, the spiders keep track of the age of you content.
• When you have low traffic, your crawl rate is going to be slow, this means you mess up it may be months be for you get crawled again.
• Incoming links from other sites with relevant content will make the bot hit your site more as well as visitors.
• Outgoing links to other related sites. This is an issue which many disagree on. It isn't addressed by any of the search engines but if your users find them useful it will bring them back and traffic never hurts.
• These are just a few of things to remember and some of the most important ones. S.E.O is a learning process that seems to always have something new.

Search keywords you expect to find your site under and look at some of there techniques for ideas, just do it legally.

Search Engine Optimization can be a very useful tool when used correctly but it can also turn and bite you if you are not careful. Just try to keep your visitors happy and they will come back. Word of mouth is still a very valuable resource.

Intro; Advanced Considerations

• S.E.O and what it means
• Why should I update?
• Accessibility is important.
• W3C validation and Compliance
• Revenue: A trap or Gold